Torben Frigaard Rasmussen - leading the e-conomic SaaS accounting solution

Torben joined e-conomic international a/s as CEO in September, 2008, after seven months as Chairman of the Board.

Back then we had 15,000 customers in 4 countries and 50 employees. 2 years later, we have 35,000 customers in 9 countries with 75 employees, a growth rate of 40-50% per year and doubled revenue to +7 mill Euro in 2010.

Let's hear what Torben has to say about that:

Words from Torben: "I'm a facilitator"

"Leadership is about just that. To lead - not manage. The success of e-conomic comes down to my skilled employees.

My part is to encourage, involve those who will be delivering, and give them ownership. Also, I do have some good ideas from time to time :-)

The horizontal organization that I strive for is important for our business. We need to move and react fast.

Ambitious goals
I put up an ambitious mission statement when I joined e-conomic. I like goals to be ambitious, but still within reach. 100,000 customers by the end of 2013 is aiming high, but with our current growth rates, we are getting there.

Strong online presence and scaling
Since 2008, we have managed to build a strong online presence for e-conomic: Websites, online help systems, blogging, forums, using videos etc. and the growth rate in this area makes me smile. A strong online presence is good for marketing and scalability.

I often ask "Does it scale?", because it really needs to. Aiming for 100,000 customers in 12 countries, using 40+ online media, the scaling mindset needs to be adopted into everything.

Remember to have fun
The key to reaching our mission of 100,000 customers is to make an accounting solution that puts a smile on our users faces.

It's not by coincidence that the word "fun" is part of the mission statement. Fun is essential for everything, and I try to encourage fun in the daily work, as well as in the accounting software we make."

The history behind Torben

Highlights from of Torben's background:

CEO of Come&Stay, global e-mail and mobile advertising company. Before joining e-conomic, Torben helped build this company to become a global market leader. Currently serves on several boards in the online industry. Spent 5 years living and working in the USA. Attended the Wharton School of Business at the University of Pennsylvania in the USA. Attended the Southern Danish University in Denmark.

Follow Torben online

You can keep up with Torben on LinkedIn, Twitter and on the e-conomic Global blog.

On the e-conomic Global blog, Torben focuses on e-conomic news, updates and events of global interest while also entertaining a discussion on start-up businesses, growth, world business news, and more.

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